To add a little attitude to the new RAM lineup, the automaker is offering a new truck option dressed all in black. The RAM Black Express comes as rocked out as you can get, and we are excited to uncover the details for all of you in the greater Roseburg, OR area.
When we say this RAM is all black, we aren't kidding. Along with its black paint job, it features black 20-inch aluminum wheels, an entirely black front fascia, grilles, fog lamps, and rear bumper. Even the Ram head badges located on the grilles and tailgate are black, replacing the not-black-enough standard side badging. You name it, just about every component is black.
To explain the reasoning behind this design, Reid Bigland, CEO of the Ram truck brand, states, "Ram Trucks are known for their bold, in-your-face presence. The new Black Express takes Ram's aggressive good looks to an all new sinister level by 'blackening out' the entire truck while maintaining a great price."1
There are of course a few elements of the truck that aren't actually black. The headlamps for example shine the traditional white, but they do include black bezels. Also the taillights are accented with black finishes, but the lights shine red.
The 2013 RAM Black Express is currently available for a starting price of $26,955 with additional destination fees. Drivers can choose from the regular cab, quad cab, or crew cab styles, as well as the two- and four-wheel drive models.
If you are interested in getting your hands on one of these dressed to impress RAM trucks, then head on over to our Lithia Chrysler Jeep Dodge of Roseburg dealership to learn more. We'd be happy to answer any questions you may have about RAM financing, and assist you in every way that we can!
Source: 1http://www.usatoday.com/story/driveon/2013/07/10/ram-black-express-pickup/2506639/